Means Business

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Cults

In partnership with Follin Artist Management

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Beloved New York alt-pop duo Cults, compromised of Madeline Follin and Brian Oblivion have shared their evocative new single, “Crybaby,” out today on IMPERIAL; LISTEN HERE.   “Crybaby” sees Cults making a welcome return with their first new music in two years, hinting at more on the horizon from the multi-platinum duo. 

Cults will be hitting the road in a big way in the coming months, with their own headline tour, a stop at Lollapalooza, and supporting Vampire Weekend in the fall. The headline North American run kicks off August 1st. Fans can get early access to tickets by signing up at community.cultscultscults.com. Presale begins at 12 PM ET on Thursday, April 25.  General tickets go on sale Friday, April 26 at 12 PM ET at cultscultscults.com.  See below for a complete Cults tour itinerary. 

On “Crybaby,” right out of the gate, symphonic bells toll above a tribal beat laced with a dissonant guitar riff. Shaky tambourine gives way to a swooning horn section, and Madeline’s croon echoes with a lament, “Crybaby, you waste a lot of time it seems. The track keeps in the tradition of Cults cinematic sound, with a breezy, infectious hook. “Crybaby” was co-written by Oblivion and Follin and produced by Cults and longtime cohort Shane Stoneback. 

Speaking about the new single, Cults comment, “‘Crybaby’ marks a new direction of exploration. We experimented with a lighter sound influenced by The Crystals, Joe Meek & Kraftwerk. A fun song but also a call out to both sides of codependency.” 

With over 1.5 billion streams and over 12 million monthly listeners on Spotify, Cults have built a world anchored by four acclaimed albums, and a distinct, mesmerizing sound.  Their loyal legion of fans includes early devotees, as well as new converts who organically discovered them along the way. Their virality is a testament to the band’s relatable lyricism and authenticity which consistently resonates with audiences.  The staple “Always Forever” reached RIAA platinum status, and the track Gilded Lily” endured as a phenomenon. It took TikTok by storm with 200K-plus “creates” in 2022 and notched a gold certification. They appeared on J. Cole’s 6x-platinum smash “She Knows” [feat. Cults & Amber Coffman] in addition to co-writing with everyone from G-Eazy to Freddie Gibbs. Beyond selling out venues on headline tours and shining on The Tonight Show Starring Jimmy Fallon, they graced the bills of Bonnaroo, Lollapalooza, and more.